In business analytics, correlation is a statistical indication of how variables change together. For example, the more you have promotions in your retail store, the more customers you will attract. We map this information and can analyse the correlations for you so you learn valuable insights.
Looking at when things happen, such as time of year or time of day, helps us to predict a pattern with more accuracy and certainty. Downturns or upswings in the economy, or if there is a public holiday, or other external factors can make a difference to predictions and likelihoods of occurrences. In-house, a particular person on the cash register or at the front desk may also affect performance. Mapping and correlating data enables you to look forward and plan accordingly.